At Boat & Stev
we help luxury fleet owners get more bookings,
reduce idle days and grow their revenue through strategic marketing.
Founded in 2026 by two luxury car enthusiasts, backed by years of marketing experience, we understand both sides of the business: the value of your vehicles and what it takes to get them in front of the right customers.
We don’t just market cars—we build strategies designed to keep your fleet moving and your business growing.
Built from the inside out.
Before starting Boat & Stev Company, our founders spent years inside the luxury rental industry — managing marketing for fleet operators across South Florida, watching what worked and what didn't. The pattern was always the same: great vehicles, bad marketing.
Generic agencies didn't understand the booking cycle. They ran campaigns built for e-commerce, not for a $2,000-a-day Lamborghini rental. They optimized for clicks, not for occupancy. The result was wasted spend and idle days.
We started Boat & Stev Company to fix that.
Every strategy we build is designed around one metric: fleet occupancy. Everything else — the campaigns, the listings, the analytics — is in service of that number.
What We Stand For
Occupancy first. Every decision we make is measured against one question: does this put more vehicles on the road? Vanity metrics don't pay for fleet maintenance.
Luxury-specific. We don't adapt generic marketing playbooks to luxury rentals. We build strategies from the ground up for this market, this customer, and this price point.
Direct and honest. We tell clients what's actually holding them back, even when it's uncomfortable. You hired us to fix the problem, not to protect your feelings.
Florida-rooted. We know the South Florida luxury market — the seasonality, the clientele, the competition. That local knowledge is built into every strategy we run.